FC Members
50,000
By 31 Dec 2026
MRR Target
R500K
R300K–R500K range
School Contracts
20–30
IEB Q5 priority · R60K/yr
Free-to-Paid
3–5%
Conversion target
The 4 Growth Engines
01
Sales Campaigns
Pathfinder · UniApply · Parent Subs · Paid + Influencer
02
The Future Club
Community · Competition · Podcast · Partnerships
03
School Sales
Pods · Matric Lounge · Golf · Merch · Conferences
04
Systems & Data
CRM · AI workflow · Dashboard · Performance
By signing, BridgeApp approves
01The 4-Engine Phase 2 planSales · Future Club · School Sales · Systems
02The 4 new BTL pillarsIn-school pods · matric lounges · golf clinics · merch capsules
03R600K working budgetPending Section 12 final line-item reconciliation
04May–Dec 2026 roadmap + Dec targetsEight months of execution. Every milestone sequenced.
05Brand book + website refreshAt the Figma links provided in the master OS
What Blank Canvas owns
★Commercial sales enginePathfinder · UniApply · Parent subs · School contracts · Future Club
★All marketing enginesPaid, organic, influencer, BTL, experiential, events
★Sales support assetsScripts, decks, merch, travel planning
★40K commercial sales targetSeparate team owns 60K sponsored pipeline
★CRM workflow + brand assetsLive by Sep 2026 with full automation
Total working budget
R600,000
Mid scenario · Final reconciliation in Section 12 appendix · ~4% contingency built in for opportunistic activations
8-month roadmap snapshot
Sign here. Sign now.
This card becomes the binding Phase 2 brief upon counter-signature. Approval required by 20 May 2026 to protect the June campaign launch sequence.
For BridgeApp
Authorised Signatory
Name
Signature
Date
For Blank Canvas Agency
Ditshego Ditshego · Project Manager
Name
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Date